A generation of legends
A Generation of Legends is a social media campaign that challenges age stereotypes in streetwear by spotlighting older individuals as style icons. Through bold visuals and authentic quotes, the campaign celebrates confidence, individuality, and timeless cool. Rooted in community and storytelling, it amplifies voices often overlooked in youth-focused fashion. As part of the HYMPALA retail design proposal, this campaign extends the brand's values of creativity and inclusion to the digital space, making legends visible, wearable, and unforgettable.
Project type
This Project was developed in a student group work in University of Hasselt as a part of Erasmus competition with students of Politecnico di Milano, University of Hasselt and University of Graz.
I was part of the visual design and creative directing. Other team members: Danae Wenzel, Chiara Millucci and Tina Rustadstuen.
In the header collage, the images are courtesy of Hympala, project client and streetwear retailer.
