An evolving journey
Beauty is an evolving journey; a profound expression of self-awareness. This project is a series of transformative phygital experiences designed for Prada Beauty during events, pop-ups, and digital experiences. Individuals uncover their true essence while building a lasting, dynamic connection with Prada Beauty, and create an easy experience purchasing their favorite products.
Prada dialogue
The icons have been designed based on the user personal preferences, expressed via the Prada app. The animated version can be displayed during interactive marketing displays, like pop ups.
Product suggestion
The customer profile enables personalized identification and interaction with different characters that is in tune with each person's personality. This personalization later can lead to help and assistance to the product suggestion.
Next-Gen Out-of-Home: Immersive Visual Installation
An experimental phygital marketing strategy leveraging large-format digital signage in major metropolitan hubs. By framing hyper-detailed digital beauty artwork against classic European architecture, the concept drives high recall, visual engagement, and shareable real-world brand moments.
